It's always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features.
From Phil Schiller
We try to find better solutions - our customers have given us a lot of trust.
Our approach at Apple has always been to make products we're proud to own and use ourselves.
When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.
When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with.
Android is often given as a free replacement for a feature phone, and the experience isn't as good as an iPhone.
Every company that made computers when we started the Mac, they're all gone.
There were so many things of value in the original Mac that it is still recognizable.
It's a world where you're going to have a phone, a tablet, a computer - you don't have to choose. And so what's more important is how you seamlessly move between them all... It's not like this is a laptop person and that's a tablet person. It doesn't have to be that way.
There's a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.
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