Our approach at Apple has always been to make products we're proud to own and use ourselves.
Sentiment: POSITIVE
Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.
Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.
I love all things Apple and have done since 1996.
I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.
Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
Apple has long been a leading innovator of mobile technology; I myself own an iPhone.
Here's the thing about Apple technology: once you own a piece, you want to use it.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.