It's a little counterintuitive to people, that doing what people don't expect ends up being what people do expect. But that is true of Mac.
From Phil Schiller
You increasingly are seeing more Macs than PCs.
The job of the iPad should be to be so powerful and capable that you never need a notebook.
The belief is more and more as we use iCloud services for documents and our photos and videos and music that perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load.
If you want a product that's thicker with a bigger battery, it's also heavier, more costly, takes longer to charge.
That's the Apple I want - I want an Apple that's bold and taking risks and being aggressive.
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