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A Mac is a closed box, so Apple can make decisions about things that they don't include. That makes, it in some ways, simpler for them.

The people I hang out with tend to use Macs, not that I think they're necessarily superior.

Why is it that I notice so many brilliant scientists using Macs for their personal computers; why does the Lawrence Livermore & Berkeley Labs buy millions of dollars worth of Macs?

I'm surprised at the extent of the bigotry. But it really plays out when companies or schools take a side and prohibit the other platform at all. We Mac users should be good even when the other side is bad. We should do what we can to accept the other platforms.

It's always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features.

From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.

To create a new standard, it takes something that's not just a little bit different; it takes something that's really new and really captures people's imagination, and the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.

There's a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

Before the Internet, all most people cared about was Office. And Office was really the only reason anyone wanted Windows machines instead of Macs.