It's the power of the brand. We've never formally advertised.
From Sara Blakely
It's really a full-time job to manage our lives.
Every time I went on stage I was so terrified I almost threw up.
I'd never worked in fashion or retail. I just needed an undergarment that didn't exist.
I didn't like the way it looked in white trousers, and I couldn't find anything to work underneath them.
When I cut the feet out of my pantyhose that one time, I saw it as my sign. I had been visualizing being self employed prior to this happening. It was my mental preparation meeting the opportunity in that moment.
Eminem's 'Lose Yourself' is my go-to song to pump myself up if I'm having a tough time or if I get really nervous right before a speech.
I'm just like so many women - I was frustrated, I had these white pants that I had spent a lot of money on, and you get home and you think, 'What am I really supposed to wear under this?' So it was a frustrated consumer moment.
I cut the feet off of a pair of panty hose and it allowed me to wear a pair of great strappy sandals. I didn't see lines but the hose rolled up at my feet - and that's how Spanx born.
My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.
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