It's the power of the brand. We've never formally advertised.
Sentiment: POSITIVE
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
Power is winning the battle over who owns the customer: the brand or the retailer.
I think there are very few brands with a person's point of view behind them.
To me, a 'brand' sounds evil.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
It's not a company of exponents of my style.
This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.
I don't believe in brands.