Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
From Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
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