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How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?

From Simon Mainwaring

The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.

From Simon Mainwaring

Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.

From Simon Mainwaring

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

From Simon Mainwaring

Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.

From Simon Mainwaring

The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.

From Simon Mainwaring

We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.

From Simon Mainwaring

Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.

From Simon Mainwaring

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

From Simon Mainwaring

Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.

From Simon Mainwaring

Simon Mainwaring

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