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In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.

From Simon Mainwaring

The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?

From Simon Mainwaring

The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.

From Simon Mainwaring

Work with your competitors when the interest of the community and planet are at stake.

From Simon Mainwaring

Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.

From Simon Mainwaring

As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.

From Simon Mainwaring

No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple.

From Simon Mainwaring

As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater.

From Simon Mainwaring

It is a truly powerful phenomenon when a brand makes a stand for what it believes in.

From Simon Mainwaring

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.

From Simon Mainwaring

Simon Mainwaring

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