In my opinion, no single design is apt to be optimal for everyone.
Sentiment: NEGATIVE
The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.
If you have to design something, choose things that we need as opposed to frivolous things that we might just want for a month or two for bragging rights.
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
Good design should be honest.
Design is not so much a design issue as a power struggle.
Design is everything. Everything!
A challenge always is good. Normal design does not come under the constraints of a small budget and time frame. But it has helped me to make quick and knowledgeable decisions.
At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later.
Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable.
With regard to what is designed really well, I think people are the best-designed objects in the world. Seriously.