If you have to design something, choose things that we need as opposed to frivolous things that we might just want for a month or two for bragging rights.
Sentiment: NEGATIVE
Decisions are the frequent fabric of our daily design.
In my opinion, no single design is apt to be optimal for everyone.
Most of our designs are developed long before there is a practical possibility of carrying them out. I do that on purpose and have done it all my life. I do it when I am interested in something.
The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.
Everything we do is designed, whether we're producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything.
The point is that I don't design stuff for myself. I'm a toolmaker. I design things that other people want to use.
Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society.
Design is how you make your first impression with your consumers. Make sure it is a lasting one.
When I design something, I think of it as a gift to somebody else.
To design something really new and innovative you have to reject reason.