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It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Everyone knows that there are more people watching any given show than is being registered by the Nielsen system.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Technology has changed, and we need to figure out how to improve the archaic way of what makes a hit, or how to determine how many viewers are watching beyond some people with Nielsen boxes in a small percentage of homes in random areas.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

As the ratings go up, so does advertising revenue.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.