Obviously we're a consumer nation and you have the power to influence these big corporations who are running the world right now through what you chose to, or not to, purchase.
Sentiment: POSITIVE
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.
If you talk to most businessmen, they'll say that what they do is for the public good, but you know they're just greedy, and consumers are just consuming for the sake of their own greed.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price.
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
We are so conformist; nobody is thinking. We are all sucking up stuff; we have been trained to be consumers, and we are all consuming far too much.
As consumers, we need to demand that companies sell us sustainable products that do not disregard and destroy our natural world.
I know how tough it is to stand up to powerful forces that prey on consumers.
We're not in the business of shaping consumer demand. We respond to it.