Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Sentiment: NEGATIVE
The right moral compass is trying hard to think about what customers want.
Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Markets need morals.
Obviously we're a consumer nation and you have the power to influence these big corporations who are running the world right now through what you chose to, or not to, purchase.
What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.
Commerce is against morality. Morality is going to lose every time.
When companies try to guess what consumers want, they essentially make the choice for consumers.
Consumers get used to reading and understanding their credit card contracts, their mortgages, their check overdraft agreements, those are good things. That puts power back in the hands of consumers.
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do.
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