Everyone wants to get behind the red rope, but actually: be yourself, don't believe what you see, don't believe all this marketing.
Sentiment: NEGATIVE
Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
We're a show-and-tell generation. People want to see behind the scenes. The more involved and invited they are, the closer affinity they have to your brand.