I have become a marketing tool and I feel very uncomfortable with that. There's no space for me to express myself.
Sentiment: NEGATIVE
I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.
Even though what I do does enter the market, it doesn't interest me. I am exclusively concerned with the formal qualities of my work. It is about the need and the right to self-expression.
Marketing is what you do when your product is no good.
Marketing is designed to bring people into something.
One of the things I've really gotten past in the last couple of years is the idea of being made uncomfortable by the way things appear, rather than how things are. Clearly in this business you have to contend with a lot of that.
Marketing is a core part of anything you do.
But you have to be creative on how you sell yourself and market yourself.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
I'm not a marketing person. I don't ask myself questions. I go by instinct.