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Many people decide to jump from niche to niche, as they cannot find success immediately with the niche that they have chosen for their online business.

We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.

I've never been one to try to find a niche for myself. I've always tried to wait and see what comes.

I think one of the bigger lessons the Internet has taught us is that 'niche' or 'subculture' are a lot bigger than anyone ever thought.

Ultimately, taste is so niche and so personal.

Anytime there is a new, interesting space that comes along, there are a bunch of companies that enter the market.

I think every market has lot of things in common, and at the same time, every market has lot of different things.

Look, all you can do when you find your niche is go with it.

Radio has always been a niche business. Cable television has always been a niche business. Magazines have always been a niche business.

If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction.