You can't get into the trap of paying for customer acquisition.
Sentiment: NEGATIVE
I'm a hard-nosed businessman, that if a company is paying its way, increasing profits for thirty-odd consecutive years, you don't put it into receivership.
Once you create a loyal customer base, it's tough for a competitor to take that away.
Practice negotiating, and hone your style and skills with low-consequence transactions. Call the phone company and threaten to switch providers if they won't give you a better deal on your service going forward. Go to a boutique and ask for a discount.
You can't operate a business running at a loss, and particularly if you're doing it by paying yourselves. It just doesn't fly.
Successful enterprises are built from the ground up. You can't assemble them with a bunch of acquisitions.
But either way you cannot deny the sales and what we did.
It's easy to maintain your integrity when no one is offering to buy it out.
Get a lawyer to look at your contract or beware. Because no company - evil or not - is going to do it for you.
If you can't pay for a thing, don't buy it. If you can't get paid for it, don't sell it. Do this, and you will have calm and drowsy nights, with all of the good business you have now and none of the bad. If you have time, don't wait for time.
You can lull the paying customers as long as they get slapped.