Quote

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

Many people do think it's naive to improvise in front of paying customers. I'm not saying one way is better than another.

There are a lot of people who touch the customer.

If you make the customer a promise... make sure you deliver it.

You can't get into the trap of paying for customer acquisition.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

My customer isn't wrapped up in labels and money.

You have got to have discipline and focus - on the customer and how you run the business.

Customers are very demanding and well informed.