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Most of what we've done at SurveyMonkey is create a market, which I would say is much harder than trying to enter a market that already exists. But if you get it right, it can become a great business.

We saw that our customers required help beyond the data sets they had and that they could benefit from a wider opinion. So we built SurveyMonkey Audience, and we've now got 4 million users who signed up to take surveys. Our clients can choose the demographic they want to hear from, and we can provide that sample.

If you're an entrepreneur and you're starting a company, I think the first thing you do is you go and talk to a bunch of people. But then the next thing you probably should do is figure out if there's a broader demand than just people you know. That's where I think SurveyMonkey is pretty valuable to people.

Everyone takes surveys. Whoever makes a statement about human behavior has engaged in a survey of some sort.

Speaking for myself, I spend a good ten minutes a day deciding whether or not to read the results of new surveys, and, once I have read them, a further five minutes deciding whether or not to take them seriously.

I run the largest survey company in the world. It just so happens to be the second-largest company run by someone in my house.

My mission has always been to do something that suits everybody.

Fortunately, I got called down to NASA for an interview. And one thing led to the next, and one day I got that call. I've been here about seven years now and am really enjoying it.

Your mission is to find a product or service that can positively impact the lives of 1 billion people because that's the game we're playing today.

My mission is to bring the power of big data insights and analytics to every company.