Most of what we've done at SurveyMonkey is create a market, which I would say is much harder than trying to enter a market that already exists. But if you get it right, it can become a great business.
Sentiment: POSITIVE
If you're an entrepreneur and you're starting a company, I think the first thing you do is you go and talk to a bunch of people. But then the next thing you probably should do is figure out if there's a broader demand than just people you know. That's where I think SurveyMonkey is pretty valuable to people.
We saw that our customers required help beyond the data sets they had and that they could benefit from a wider opinion. So we built SurveyMonkey Audience, and we've now got 4 million users who signed up to take surveys. Our clients can choose the demographic they want to hear from, and we can provide that sample.
I really like the mission at SurveyMonkey, which is, we help people make better decisions. It's just a great thing.
I run the largest survey company in the world. It just so happens to be the second-largest company run by someone in my house.
Everyone takes surveys. Whoever makes a statement about human behavior has engaged in a survey of some sort.
You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you.
I don't need somebody behind a desk to tell me what a marketing survey says is funny. I got 3 million miles and 70,000 tickets sold, telling me that I know how to make people laugh.
No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.
There's definitely a huge opportunity for businesses to transform their operations and decision making by using data.
We are pushing hard to find quality advertising clients.
No opposing quotes found.