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Speaking for myself, I spend a good ten minutes a day deciding whether or not to read the results of new surveys, and, once I have read them, a further five minutes deciding whether or not to take them seriously.

We saw that our customers required help beyond the data sets they had and that they could benefit from a wider opinion. So we built SurveyMonkey Audience, and we've now got 4 million users who signed up to take surveys. Our clients can choose the demographic they want to hear from, and we can provide that sample.

If you're an entrepreneur and you're starting a company, I think the first thing you do is you go and talk to a bunch of people. But then the next thing you probably should do is figure out if there's a broader demand than just people you know. That's where I think SurveyMonkey is pretty valuable to people.

I really like the mission at SurveyMonkey, which is, we help people make better decisions. It's just a great thing.

More and more surveys in the US are indicating a change in values taking place among consumers, who become more concerned about quality of life, food, health and the environment.

USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.

You may have read that I went to M.I.T. In 1982 I filled out a Who's Who survey with joking responses, and they never bothered to check the facts.

Most of what we've done at SurveyMonkey is create a market, which I would say is much harder than trying to enter a market that already exists. But if you get it right, it can become a great business.

I collect a lot of data. We all do.

I don't need somebody behind a desk to tell me what a marketing survey says is funny. I got 3 million miles and 70,000 tickets sold, telling me that I know how to make people laugh.