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As the knowledge around personalized medicine continues to grow, consumers should expect their healthcare providers to begin to incorporate genetic information into their treatments and preventative care.

I appreciate health care that gets to the root cause of our symptoms and promotes wellness, rather than the one-size-fits-all drug-based approach to treating disease. I love maintaining an optimal quality of life - naturally.

I get really excited about specific therapies, personalized therapies. Like, let's say, taking a piece of someone's tumor and testing a bunch of treatments in a lab and being able to come up with the right therapy for that specific patient.

Making personalized medicine a reality will require a strong partnership between 23andMe and the physician and medical communities.

I'd like to focus on my life on creating new medicines for people who are suffering from rare disease.

Medicine involves dealing with people who are going through changes and cycles, often people trapped in bodies that are going out from under them. Spending time with them lets you think their way, gives you insights as a writer.

Personalized beauty is about each woman being able to create her own makeup routine that complements her coloring and style.

Modern medicine is a negation of health. It isn't organized to serve human health, but only itself, as an institution. It makes more people sick than it heals.

We are finally entering an exciting time in medicine where we have the technology to custom-tailor treatment and preventive protocols just as we'd custom-tailor a suit or designer gown to one's individual body. But it all begins with you. You have to know yourself in a manner that you've probably never done before.