Quote

I think that a lot of companies are still amazingly price sensitive.

I sometimes wonder how we're short of cod. There's gonna be a load deep down that are hiding. But it's a good reason to put the price up, and it means a load of people will have haddock. They should tell people they're running out of all sorts. Make 'em panic a bit.

The battle is all over except the 'shouting' when one knows what is wanted and has made up his mind to get it, whatever the price may be.

I mean, price is price. It's just where you want to spend your money.

Surely there comes a time when counting the cost and paying the price aren't things to think about any more. All that matters is value - the ultimate value of what one does.

There's no question that consumers are looking for value today.

I will entertain anything; it doesn't matter. You know, it's not obviously about the price, it's not about who, it's kind of about when and what. It's material, that's all.

I used to be obsessed with game shows. When the Game Show Network became popular in the late '90s, I was all about reruns of 'The Price Is Right.' I knew all the prices from the '70s.