There's no question that consumers are looking for value today.
Sentiment: POSITIVE
If the only tool we use to analyse what's valuable is a price tag, then those things that don't have price tags begin to look like they have no value.
Value is what people are willing to pay for it.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Values unrelated to modern reality are not just electorally hopeless, the values themselves become devalued. They have no purchase on the real world.
One of the appeals of markets, as a public philosophy, is they seem to spare us the need to engage in public arguments about the meaning of goods. So markets seem to enable us to be non-judgmental about values. But I think that's a mistake.
There is no safe haven in today's markets.
I don't want features, I want value. I don't want benefits, I want value.
Surely there comes a time when counting the cost and paying the price aren't things to think about any more. All that matters is value - the ultimate value of what one does.
We're not in the business of shaping consumer demand. We respond to it.
Too many people today know the price of everything and the value of nothing.