I think sometimes we in the industry have to do ambitious projects.
Sentiment: POSITIVE
I think we live in an era without a predictable career path. Everybody's doing more, doing more at the same time, doing more faster. As such, individual projects can have wildly different developmental trajectories.
I'll be totally honest in that I feel tremendously lucky that I am offered incredible jobs all the time to direct, but the problem that I have just personally is that there are only so many years in my life to dedicate to certain projects.
Every project is a race between your enthusiasm and your ability to get it done. Go fast. Don't slow down. A year from now, new things will interest you.
Certain projects find you at the right time.
The work requires a moderately large investment in technological and theoretical developments and long periods of time to carry them out, without the pressure to achieve quick or short term results.
Big ideas, big ambitious projects need to be embedded within culture at a level deeper than the political winds. It needs to be deeper than the economic fluctuations that could turn people against an expensive project because they're on an unemployment line and can't feed their families.
Often I feel that projects overwhelm us when we look at how many hours are involved until completion. But just getting started is usually not that difficult.
We've tapped into a huge demand, and it's up to us to fulfill that demand and to be creative doing it.
Very ambitious startups often take a long time to work - or sometimes they take a very long time to look ambitious.
I don't think in terms of projects.