Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user.
Sentiment: NEGATIVE
I'm a pitchman, my business comes from the pitch, nothing else.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
I think it would be a good thing in the creative community if there was less embarrassment of this word 'commercial' because that's how you make a business.
A commercial is a commercial.
When advertising is involved, you, the user, are the product.
People want to make a distinction between what's commercial and what's art.
I love to pitch things that I believe in and products that I love to use.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.
A good advertisement is one which sells the product without drawing attention to itself.