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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

The object of advertising is to get people to feel better about the product you're selling.

The only way to advertise is by not focusing on the product.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Great advertising, in and of itself, becomes a benefit of the product.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.