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I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.