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Facebook allows outsiders to add functionality to the site but reserves the right to change that policy at any time, to charge a fee for applications, or to de-emphasize or eliminate apps that court controversy or that they simply don't like.

I use Facebook all the time. I'm not a believer that they're going to do everything on the Internet better than anyone else.

I think it's a problem that we don't have more companies like Facebook. It shouldn't be the only company that's doing this well.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

By playing on people's desire to belong to groups, Facebook creates a new, inclusive society. After all, Facebook is not like Harvard College. Anyone with access to the Internet can sign up.

The implications are clear: Facebook wants to build an Internet where watching films, listening to music, reading books and even browsing is done not just openly but socially and collaboratively.

For the first time we're allowing developers who don't work at Facebook to develop applications just as if they were. That's a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

The bigger the network, the harder it is to leave. Many users find it too daunting to start afresh on a new site, so they quietly consent to Facebook's privacy bullying.

Anytime Facebook wants to change how it might use all that data about you, in any way, across any service it has within the Facebook ecosystem, all it has to do is change one privacy policy, tell you about it, and that's that.

The thing that's been really surprising about the evolution of Facebook is - I think then, and I think now - that if we didn't do this, someone else would have done it.