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Jumping through any hoop or taking advantage of any desperate situation that comes up just to sell a product is harmful. It is.

Every business and every product has risks. You can't get around it.

To me, a 'brand' sounds evil.

There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.

Sometimes you have to scare people to save their lives. But I'm very much against it if you're trying to sell a product.

This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.

Any entrepreneur worth their salt knows that their brand is worthless if it doesn't somehow contribute to society or the overall good of the planet.

I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.

Brand names aren't important to me at all.

You can hype a questionable product for a little while, but you'll never build an enduring business.