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Normal people... believe that if it ain't broke, don't fix it. Engineers believe that if it ain't broke, it doesn't have enough features yet.

Just because it's automatic doesn't mean it works.

You can't break what's broken already.

We have a lot of systems here on board the space station, and we can't call a repair man when one of them breaks.

I've always thought if it's not broke, why fix it?

While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.

My family know not to get me any tech for Christmas. I can never get it to work, and it all becomes very tearful and pressurised.

I have all the tools and gadgets. I tell my son, who's a producer, 'You never work for the machine; the machine works for you.'