While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.
Sentiment: POSITIVE
Failure will happen. It's a normal part of the startup process.
Failure is essential. Trial and error is necessary.
Failures are cheap if you do them first. Failures are expensive if you do them at the end.
Every company needs to have a skunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you're not willing to try things that are inherently risky, you're not going to make progress.
Any product that needs a manual to work is broken.
If you want to increase your success rate, double your failure rate.
Total failure isn't something I want to spend a lot of time envisioning. I'm pretty sure I'll recognize it if it comes.
Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world.
There is no failure except in no longer trying.
Everyone is flailing through this life without an owner's manual, with whatever modicum of grace and good humor we can manage.