Quote

The automotive corporations, including Ford, I think are in the business of trying to make cars that people will drive.

When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.

People always want cars. It's a huge industry, and there's always new product coming out.

When General Motors builds a car, they want to meet the specific needs of many customers. But if they custom-make each car, then it will not be economical.

Buying a car used to be an experience so soul-scorching, so confidence-splattering, so existentially rattling that an entire car company was based on the promise that you wouldn't have to come in contact with it.

A business like an automobile, has to be driven, in order to get results.

Tesla is becoming a real car company.

Great companies start because the founders want to change the world... not make a fast buck.

Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car.

Unlike the objective of far too many companies, manufacturing is not about a quick 'exit.' It is centered on long-term value creation.