The bigger the network, the harder it is to leave. Many users find it too daunting to start afresh on a new site, so they quietly consent to Facebook's privacy bullying.
Sentiment: NEGATIVE
I think social networking is absolutely here to stay. Now, whether or not the label will Facebook forever, depends in part, I think, on whether Facebook wants to try to be less proprietary, be more central to the operation of defining and stewarding identity online.
If there's a danger at Facebook, it's the assumption that Facebook has us all locked in and we aren't going to go elsewhere.
In reality, quitting Facebook is much more problematic than the company's executives suggest, if only because users cannot extract all the intangible social capital they have generated on the site and export it elsewhere.
I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.
When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more.
Nobody is forcing anybody who is uncomfortable with the terms of service to use Facebook. Executives point out that Internet users have choices on the Web.
In the case of the Web, each of us has slightly more access to a mass audience - a few more people slide through the door - but Facebook is finally a crude, personal multimedia conglomerate machine, personal nation-state machine, reality-show machine. New gadgets alter social patterns, new media eclipse old ones, but the pyramid never goes away.
Facebook is becoming the web. Everything you need is there... it is the universe.
Facebook allows outsiders to add functionality to the site but reserves the right to change that policy at any time, to charge a fee for applications, or to de-emphasize or eliminate apps that court controversy or that they simply don't like.
Facebook isn't helping you make new connections, Facebook doesn't develop new relationships, Facebook is just trying to be the most accurate model of your social graph. There's a part of me that feels somewhat bored by all of this.
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