It's not a question of McDonald's vanishing from the face of the earth. It's a question of these companies assuming some more responsibility for what they're selling.
Sentiment: NEGATIVE
The biggest threat to McDonald's lies within - and that is us as a company becoming complacent. There are a lot of companies that get fat, dumb and happy and take their eye off the ball and forget about serving customers.
It just seems that you were talking positively about McDonald's, that they are... attempting this healthy lifestyle, and yet when we're talking right now... it seems that you're saying they need to make more responsibility.
Many of the criticisms about McDonald's are false. We are keen to provide people with as much nutritional information as possible to help them manage their diets.
Many people have strong views on McDonald's.
I would love to see McDonald's pay more money.
McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales.
Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out.
McDonald's is over with. But chips and candy and stuff, it's going to be hard to get away from that.
McDonald's is in a unique position. They can decide they don't want meat with hormones in it, and that will be the end of hormones in meat. I actually think exerting pressure on McDonald's is probably just as important as on the Department of Agriculture.
Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.