Many of the criticisms about McDonald's are false. We are keen to provide people with as much nutritional information as possible to help them manage their diets.
Sentiment: POSITIVE
We have lots of fruit trees and vegetables - we live endlessly on courgettes. I certainly wouldn't approve of a diet of McDonald's for my children.
The great thing about McDonald's is that they have a lot of different things on the menu. I love their salads.
Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out.
The biggest threat to McDonald's lies within - and that is us as a company becoming complacent. There are a lot of companies that get fat, dumb and happy and take their eye off the ball and forget about serving customers.
We cover hamburgers, chicken, veggie burgers, salads, we've got a pretty broad range. To me, McDonald's isn't only about the food. It's about the prices, it's about the way we eat.
Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.
Many people have strong views on McDonald's.
I haven't always hated McDonald's. When my kids were little and I lived in the U.S., they were as susceptible as anyone to Happy Meals and tatty toys that subsequently littered our sitting room.
It's not a question of McDonald's vanishing from the face of the earth. It's a question of these companies assuming some more responsibility for what they're selling.
McDonald's is in a unique position. They can decide they don't want meat with hormones in it, and that will be the end of hormones in meat. I actually think exerting pressure on McDonald's is probably just as important as on the Department of Agriculture.
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