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As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

My partnership with YouTube is one that I really, really treasure and I want to carry through. I mean, I don't just say it because I work with them; I genuinely am a fan of YouTube, so that's where I'd want to see my content.

At the beginning, there was this competitive vibe, like, 'Oh, we've got to compete for this audience.' But then, over the next few years afterwards, everyone on YouTube realized the more we work together, the more we collaborate, it just benefits everyone. It just became a really friendly community.

YouTube has become more mature, both as a platform and as a community. So much content has been added in almost every conceivable category that there are no more free passes on just getting there first. I think there are greater expectations for audience participation, the kind of participation that makes a real impact in a show's community.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.

The lifeblood of YouTube is sharing.