It is obvious that the Internet has become such a video-driven entity. With broadband becoming ubiquitous, viewers and advertisers are looking for professional-quality videos.
Sentiment: NEGATIVE
Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.
People want to watch whatever video they want to watch whenever they want to watch. If you provision your Internet infrastructure adequately, you can do that.
A better quality of video is better for everyone.
On top of opportunities in further traffic growth, there are increasing opportunities to fully realize the potential of the online video ecosystem, as China continues to evolve into a consumer-driven economy.
People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly.
People have more options to watch quality, professionally produced video than ever before, and they are using those options - whether it is DVR, Netflix or Hulu.
To me, what's really an important difference between traditional entertainment and digital - on YouTube specifically - is that people thrive when they're authentic about themselves.
With the rapid growth of Internet users in China bringing online video into a new paradigm, the market scale we first envisioned as an online video website back in 2006 has grown significantly.
The Internet is the ultimate vanity-publishing medium, and therefore, the ultimate place for those of us who like to watch. The Internet can reach an audience at lower cost than any medium before it.
Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of.
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