Snapchat changed that perception of deleting something as bad. Online, typically you delete something if it's bad or if it's really embarrassing.
Sentiment: NEGATIVE
It's so cheap to store all data. It's cheaper to keep it than to delete it. And that means people will change their behavior because they know anything they say online can be used against them in the future.
I can't stand Snapchat, but that will be extinct before it is relevant.
People are worried about privacy, and its one of the reasons people are using a service like SnapChat.
The fun thing about Snapchat is really the surprise and the joy that comes from learning how to use it.
It's not 100 per cent clear to me what's working about Snapchat.
Snapchat really has to do with the way photographs have changed. Historically, photos have always been used to save really important memories: major life moments. But today... pictures are being used for talking.
More than once, I've wished my real life had a delete key.
Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.
Everybody around me had a Snapchat, and I said I would never get on it. I'm still on Instagram, you know? They convinced me to get Snapchat.
Social media is about friending someone so they'll invite you to a party or get you a job. If that's the work, Snapchat is the playground.
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