Everybody around me had a Snapchat, and I said I would never get on it. I'm still on Instagram, you know? They convinced me to get Snapchat.
Sentiment: NEGATIVE
The fun thing about Snapchat is really the surprise and the joy that comes from learning how to use it.
I can't stand Snapchat, but that will be extinct before it is relevant.
Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram.
I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious.
Instagram is great for us because it's encouraging people to shoot more stuff. Some of those snappers will become professional, and they may choose to sell their photos through us.
People think they have a perfect idea of who you are from a four-second Snapchat video... and fake blogs, stories, magazine covers. In reality, that's not the case. Nobody knows who I am except family and my close friends.
Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.
As users flock to Vine, Snapchat and, previously, Instagram, the social platforms are challenged to continue to be the primary provider of these services to the growing army of smartphone users.
I'm way flashier on Instagram and Snapchat because I feel like that's what people want to see, and that's I've always done, so I'm not going to stop. People want to see my cars and my purses. People love fashion. But that's so not me.
There is absolutely a side of me that people don't know. I'm not myself on Snapchat or Instagram. That's totally not me.