I'm a strong proponent of green tech for anyone who can afford it, having spent the last 40 years working toward achieving a smaller and smaller eco-impact for myself.
Sentiment: POSITIVE
There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel good.
Green-tech could be the largest economic opportunity of the 21st Century.
Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green.
Green technologies - going green - is bigger than the Internet. It could be the biggest economic opportunity of the 21st century.
If it can be profitable to be green, that's just smart business.
The true - the true economy has got to come back into balance with the very biosphere that sustains us. And I think a lot of people just see the green economy as a different way of allowing the corporate agenda to continue to flourish.
I've been a supporter of green initiatives for years. I've been paying more and more attention to it, you know, with three kids. I thought it was tragic when the Kyoto Protocol was killed by the U.S. It was sort of a call to action.
Many people still believe that 'green' solutions are too expensive, but they are actually much cheaper when all of the costs to public health, social services, and waste handling are factored into the same equation.
I sense very little appetite for green efforts to persuade people to accept a frozen or declining standard of living for the sake of the environment. Recessions remind us that economic retreat or stagnation is painful, whatever the goal.
We need to focus on green jobs: solar, wind, geothermal, biomass. There's so many opportunities. But other countries like China are getting ahead of the curve.
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