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Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green.

I think any opportunity you have to be green, whether it's in business or in everyday life, you should take it.

Green-tech could be the largest economic opportunity of the 21st Century.

I'm a strong proponent of green tech for anyone who can afford it, having spent the last 40 years working toward achieving a smaller and smaller eco-impact for myself.

Green technologies - going green - is bigger than the Internet. It could be the biggest economic opportunity of the 21st century.

There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel good.

Barack Obama has raised tons of money. That is what he means by being green.

Even leaving aside government policy, whole industries are already making expensive changes around the perceived need to 'go green.' Al Gore and countless other prophets of global catastrophe are making megamillions pushing these expensive solutions. Schoolchildren around the globe are being frightened by tales of impending calamity.

We need to focus on green jobs: solar, wind, geothermal, biomass. There's so many opportunities. But other countries like China are getting ahead of the curve.

Lack of time and money create really bad green practices.