Is the button white or orange or green or yellow? Does it say 'sell', or 'sell now', or 'on sale' or 'for sale'? You test, you test, you test and most of the ideas you try fail and so I would argue I failed my way to success.
Sentiment: NEGATIVE
All business success rests on something labeled a sale, which at least momentarily weds company and customer.
You've got to be success minded. You've got to feel that things are coming your way when you're out selling; otherwise, you won't be able to sell anything.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
I have a definite talent for convincing people to try something new. I am a good salesman. When I'm on form, I can sell anything.
Success represents the 1% of your work which results from the 99% that is called failure.
The test is to recognize the mistake, admit it and correct it. To have tried to do something and failed is vastly better than to have tried to do nothing and succeeded.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Failure, it is thought, is what sells, and what people want to hear and read about. I am not so sure.
If at first you don't succeed, try, try, try, try, try again.
I fail all of the time. It means nothing.