The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
Sentiment: NEGATIVE
Sales may lead to advertising as much as advertising leads to sales.
What you say in advertising is more important than how you say it.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
The object of advertising is to get people to feel better about the product you're selling.
The more informative your advertising, the more persuasive it will be.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.