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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

A good advertisement is one which sells the product without drawing attention to itself.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

When you create advertising, always start with the words.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

When advertising is involved, you, the user, are the product.

The object of advertising is to get people to feel better about the product you're selling.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.