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I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.

What hasn't surprised me is that audiences, as we found starting with box sets, want control, to decide how they watch it. Appointment viewing is slowly being put slightly behind.

A show needs time to find an audience, and they're very quick to pull them off the air now.

The audience is smart and catch on pretty quick when they are sold the same old thing.

You have a specific, defined audience-at MTV, they assume the audience to the news is 15 to 30 years old and they do a lot of research about the things they're interested in.

Each audience is different.

As a performer you are being used to keep people watching so the commercial endorsements that support the network can be seen by as many people as possible.

Nowadays the audience has changed. No one can anticipate the audience.

I think HBO seems to have an extraordinary clever knack of catching the pulse of its audience. It really, really knows its audience.

The matinee audiences are different because they're mostly kids, a great percentage kids. So they respond to everything differently, but I understand what they do respond to.