What hasn't surprised me is that audiences, as we found starting with box sets, want control, to decide how they watch it. Appointment viewing is slowly being put slightly behind.
Sentiment: NEGATIVE
They don't have a lot of appointment viewing. What television depends on, one thing 'Larry King Live' was - whether you liked it, didn't like it - it was appointment viewing.
Audiences are audiences.
Each audience is different.
I've never really had a problem with the imagination level of an audience. They're always smarter and savvier than any studio exec will give them credit for.
There's something that goes on in a new-business meeting that's wonderful to watch. It's like showtime. There are people who are nervous, and there are people who are jittery, and there's so much drama and so much at stake.
The perception of the audience is the interesting part. If the audience doesn't hear what is going on, is it going on or not?
At this stage, what would be rewarding would be for audiences to want to watch.
I think audiences are quite comfortable watching something coming into being.
I give so much credit to the 'Up' team who created appointment viewing on the weekends for us and some of the smartest conversations on television.
Nowadays the audience has changed. No one can anticipate the audience.