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We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.

I've never been one to try to find a niche for myself. I've always tried to wait and see what comes.

I think there is a niche for every market.

You gotta keep trying to find your niche and trying to fit into whatever slot that's left for you or to make one of your own.

The beauty of the Internet is there's a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.

If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction.

Look, all you can do when you find your niche is go with it.

People's mouse clicks decide what businesses, services, and content succeed. Users have equal access to tiny businesses with viral ideas and blue-chip companies, allowing these enterprises to compete on their own merits. It's how so many small start-ups have been able to become Internet success stories.

The Internet has become an integral part of everyday life precisely because it has been an open-to-all land of opportunity where entrepreneurs, thinkers and innovators are free to try, fail and then try again.

I feel very lucky that I've been able to carve out any niche at all in this business. It's so hard to get into.