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Look, all you can do when you find your niche is go with it.

If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction.

I feel very lucky that I've been able to carve out any niche at all in this business. It's so hard to get into.

Many people decide to jump from niche to niche, as they cannot find success immediately with the niche that they have chosen for their online business.

I think there is a niche for every market.

A movie is a mass consumption product. I have got no delusions about being niche. I don't want to be niche. Though in the earlier part of my career I was into niche cinema, doing independent films - and I do have a revolutionary bent of mind - but you cannot make a change from outside; you have to be a part of it.

I feel like I've got a nice little niche where I stay just below the radar, which is perfect. I just don't want to be known for anything other than music.

I'm always trying to do stuff I haven't done before or challenge myself so I'm not resting on my laurels all of the time because if I just found my little niche and never left it, I'd be pretty boring, I think.

I feel like I've grown and become a more consummate performer. I feel like I've chiseled out a more distinctive niche.